The Transparency Promise

Care360 is Australia’s only truly unconflicted aged care search service.

For member-based organisations and brands with customer-centric values choosing a partner, the distinction between consumer-first services like Care360 and advertiser-first services is vitally important. The public’s tolerance for poor disclosure has changed dramatically in recent years, as reflected in the media and in politics, and as discovered recently by the financial services industry in particular.

In this digital era, there are two types of search and comparison services: consumer-first and advertiser-first. Consumer-first services are typically characterised by a user-pays model eg the additional fee one pays when using WebJet, whereas advertiser-first services give the appearance of being free eg iSelect where product providers pay for their rank of the sales lists. See Choice Magazine’s comparison (and expose) of some of these sites.

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